Forbes: How Liv Cycling & Ladies AllRide Helped Me Rediscover The Joy Of Mountain Biking

I got on the phone with Lindsey Richter, who founded Ladies AllRide in 2010 to help all women approach the sport with confidence. A lifelong athlete, Richter got into mountain biking after losing her fitness in college and struggling with depression. Getting on a mountain bike was a major turning point in her life, and she has now devoted her career to helping women and girls “create” themselves, as she says. Richter is interested in the emotional aspect of biking, something rarely discussed in sports. For her, because mountain biking requires being fully in the present, it allows opportunities to face our fears and challenges, whether they be physical or psychological. Richter says, “Instead of wondering where all the women were in the sport, I would go out and find them.” Full article HERE.

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